The Minister of Sports, Culture and Youth Affairs, Hon. Bongani Nzima, officially launched the 2025 Trade Fair Culture Competition today. This year’s competition is backed by a sponsorship package valued at E210,000, underscoring government and stakeholder commitment to preserving and promoting Eswatini’s cultural heritage.
The annual event provides a platform for cultural groups and creatives to showcase their talent while encouraging participation in the country’s premier trade fair. Speaking at the launch, Minister Nzima emphasized the importance of investing in cultural initiatives as a way to empower youth, strengthen community identity, and drive tourism.
